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Friday, January 09, 2015

How We Learn: Evidence from Virgin Atlantic

Before every flight there is a safety announcement concerning seat belts, water landings and oxygen. Most experienced flyers ignore this.  Anticipating this point, Virgin Atlantic does not have  a verbal presentation.  Virgin presents this video instead.  I have seen it twice now (thanks to ASSA in Boston) and can't get the music out of my head.  The interesting research question is whether I have retained more safety info because of this video.  Have I?   If "yes", why?