Ingenuity and Adapting to Wacky Weather

I am with Julian Simon with regard to how our ingenuity will allow us to stay one step ahead of Mother Nature and "limits to growth".  Read this article  about "smart snowplows".  Why isn't this simple case a vision for how our future will play out in the face of climate change?  If we know "that we don't know" what climate change has in store for us, why aren't we preparing?  If you embrace behavioral economics and say that; "we are a bunch of Homer Simpsons" well then there is a fortune to made for the few entrepreneurs who are able to imagine the future (the small set of "rational expectations" individuals) who design solutions for our future headaches.