Could the 2014 Super Bowl Crowd Out NYC Tourism?

In February 2014, the Super Bowl will be played near New York City.  The conventional wisdom is that the city that is host to the Super Bowl experiences a short term off-season boom as NFL lovers from around the world converge on their city.  But, the media is now reporting a puzzle.  Hotel occupancy for that week in New York City is surprisingly low.  What is going on?  I would conjecture that "crowding out" is taking place as "sophisticated New York City visitors" have decided not to go to the Big Apple that weekend because they don't want to interact with the football lovers.   This is crowding out.  The question is whether the sophisticates are going to London that weekend or have they rescheduled their visit to NYC to a non-Super Bowl weekend.  So, for a scholar interested in urban quality of life dynamics --- the funny thing here is that the same "treatment" --- the Super Bowl is a localized amenity to some and a local disamenity to others as the city is congested with football freaks.