Oct
22
The Lulling Effect and the Upcoming COVID19 Vaccine
Microeconomists define a lulling effect to take place when an intervention (such as taking a dose of a vaccine) or a safety regulation (such as child proof bottle caps or vehicle airbags) convinces an individual that she is less exposed to risk. Such individuals, who now believe that they face less risk per unit of activity, are implicitly being encouraged to take more risk. Given that demand curves slope down, a reduction in the price of risk taking encourages people to take on more risk. If the demand curve is highly price sensitive, an unintended consequence of a safety measure could be to put more of the population at risk.