Jul
30
Facebook's Stock Price Valuation and the Selection Bias Issue
Why has Facebook's stock price fallen sharply? As I understand it, Facebook is now offering its users the right to "opt out" and not share their data. You do not have to be as sharp as Professor James Heckman to anticipate that this will cause a selection bias issue. Who will opt in to continue to provide their data to Facebook? How representative will this subsample be of the entire population? If advertisers are aware that the quality of the Facebook data has declined because of this selection bias issue, then they will bid less aggressively for advertising on this platform. This will lower Facebook's revenue.