Apr
27
Uber Ratings and Crowd Sourcing One's Big 5 Personality Test
James Heckman has written many papers (and see this) about the importance of developing non-cognitive "soft skills" in young children. He argues that such early age investments can build up these skills and that these skills pay off in terms of higher future wages. A standard approach for measuring such soft skills is the Big Five Personality test. Such a test measures you on; 5 major dimensions of personality: Openness, Conscientiousness, Agreeableness, Extraversion, and Neuroticism.
I would like to make a research suggestion in this Big Data age. Each Uber customer has a personal Uber rating. I propose that researchers use this as a "Crowd Sourced" Big 5 personality test.
I would like to make a research suggestion in this Big Data age. Each Uber customer has a personal Uber rating. I propose that researchers use this as a "Crowd Sourced" Big 5 personality test.