Sunday, February 27, 2011

Derek Jeter's Carbon Footprint

Here  is a photo of the 30,000 square foot mansion that he doesn't want to talk about in Florida.  As a role model, he should make public his annual electricity bill, and the number of miles he flies each year.   He could use the UC Berkeley Carbon Calculator  to precisely estimate his footprint.  Now, what would he do with this information?  Would he engage in voluntary restraint?  Would he install residential solar panels?  Or, would he shrug off this information and not sweat it?  My own research with Dora Costa suggests that this depends on whether Mr. Jeter is a liberal or a conservative.   Now, given that his electricity consumption is likely to be higher than his 100 closest neighbors --- my work with Dora and other studies such as this one  do suggest that he would cut back his consumption if he was notified about this "head to head" comparison.

So, to all the celebrities who read this blog, ask not what your country can do for you; ask what you can tells us about yourself.  Show us your carbon footprint and take a leadership role in setting an example.   If you refuse to take such steps, then at least read this paper.