Mar
30
Nissan's Electric Vehicle; "The Leaf" will be Priced at $25,000
What is the price elasticity of demand for "green" products such as electric cars? We know that there are lots of different companies hard at work on producing electric vehicles. As they conducted their R&D, they must have formed a subjective guess concerning what price they would sell their first generation of vehicles for. No company enjoys losing money.
Now, Nissan has shook up this nascent green market by promising to offer their vehicle to consumers for $25,000 (net of a generous government subsidy). So Nissan will be paid $32,500 for each vehicle and each consumer who buys "a Nissan Leaf" will pay $25,000 and taxpayers such as my wife will finance the subsidy of $7,500.
Now, Nissan has shook up this nascent green market by promising to offer their vehicle to consumers for $25,000 (net of a generous government subsidy). So Nissan will be paid $32,500 for each vehicle and each consumer who buys "a Nissan Leaf" will pay $25,000 and taxpayers such as my wife will finance the subsidy of $7,500.